Forget the Press and FAM trips of the past, our influencers create experiential visual media campaigns combined with your vision to create a narrative that packs a punch and transforms your target audience into future clients. After we have a “meeting of the minds” to assess your creative, marketing, and media needs we will design one of the following media experiences for you:
Social Media and Marketing Consulting- We can assess your marketing needs, build a strategy, and help create relevant, searchable, and shareable content while sourcing the right media outlets for your brand.
Influencer Trips- We can send targeted influencers to your property to experience and create transformational content for our social media and editorial partners.
Photography/Cinematography Trips- We can send a team of our visual artists to create custom photo and video campaigns for your in-house needs as well as for your custom media campaigns.
Design or revamp a FAM trip- We can customize the guest list, build the itinerary, create photo shoots and guide social media and press on any current or future media trips.
The Jetset Elite Package- A fully custom, Brand-focused Media Trip where our Jetset Collective team conceptualizes a visual campaign, produces it on location, and executes a transformational brand experience through imagery, social media, and written press. We track and report all performance of social media hashtags and impressions.
We understand that creating high-level visual content for use in all promotional collateral, social media channels, advertising, and press is crucial in building brand awareness. On our Fam and media trips, we conceptualize a visual campaign and capture professional content that can be used for all marketing and social media needs on an ongoing basis, not just a one-off social media post.
We would love to propose designing a media-centric Photo trip for Rhino River Lodge to strategically focus on experiential trips, honeymoons, and travel trends of 2017. We will create a 5 day transformational experience and customize the itinerary alongside your PR needs that will combine our social media strategy, photography, and press to ultimately push out on all of our media channels.
Our visual media team would consist of Laura Grier the photographer plus 1-3 people based on modeling and photography needs. I will choose specific social media influencers based on our media strategy, their influence and reach, to make sure that you will attract the right clients to your property. In total there would probably be 2-4 people that would need lodging.
Creating a transformational experience and visual media campaign at The Rhino River Lodge:
Industry leaders are saying that “transformational travel” is the next evolution for 2017. It is similar to experiential travel, but taken a step further. Transformational travel is travel motivated, but defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture. Today’s culture is device- and pace-driven. We are disconnecting from ourselves, our relationships, nature, and culture.
Instead of a typical FAM/ Media trip where you are just showcasing the property, or a traditional bridal photo shoot with gorgeous tablescapes and dresses and photos of empty villas, what we propose is that the "photo shoot" be an ongoing documentation following a couple and a family throughout the experience of staying at the Rhino River Lodge and in surrounding areas of interest in South Africa over 5 days. From the accommodations, to the food, to relaxing in the serene environment and nature, to the adventure of exploring the reserve and nearby attractions of South Africa, all of the scenes that we will set will not just be a photoshoot, but our team will actually be engaging and enjoying these activities as well and could be an ongoing virtual experience played out on social media and captured in in a stylized way rather than just a static shoot or property tour.
In line with your existing branding, we would want our team of influencers and our audience to experience the following:
Connection to Happiness and Activities
Devotion to nature and a Blissful Sanctuary
Serenity in your vistas, environment, and accommodations
Indulging in Culinary Excellence
example photo shoot itinerary:
Our 5 day trip will include the following:
-Two styled photo shoots:
Lodge exterior shots
Lodge interior shots
Tented unit external shots
Tented unit internal shots
“Safari” Detail shots around the lodge of design details and architecture
Lodge setting shots
Stylized shoot list would essentially walk through the course of the day:
Sunrise from the tented units
Sunrise on safari vehicle
Game drive shots
Coffee break shots in the bush (out of vehicle) with amazing view
Breakfast/Lunch shots at lodge
Picnic lunch shots in the game reserve
Staff service shots (chef, safari host, etc…serving drinks/food and greeting guests)
Lounging shots around the lodge and individual tent units
Sundowner shots in the game reserve (evening game drive drink break)
Dining out in the game reserve
Dinner in boma
Private romantic dinner set up
Formal hosted dinner
-Architecture Shots of all 7 villas, Selaton Restaurant, and Sundays Beach Club
-Lifestyle Shots with a family and couple throughout property and accommodations
-Photos of local Activities, adventures, and spa facilities at The Rhino River Lodge
**Lodging, meals, activities, and airport transportation to be hosted by The Rhino River Lodge.
the social media and editorial press:
Our team of social media influencers and writers contribute to and write for a variety of publications. Based on your needs, we will choose which media outlets would best suit your brand and our narrative:
Here are examples of publications that we regularly contribute to:
Destination Weddings and Honeymoons Magazine
Destination I DO Magazine
Town and Country
our proposal for The Rhino River Lodge:
Our prices per property typically start at $20,000 per property plus travel and hosting but as a friend and for a "barter", I would propose $6,000 plus all of our lodging and meals to be hosted by you to cover all production, modeling and travel costs in exchange for me to design and produce a custom photo shoot and visual media campaign with access to all of our social media services and outreach. Some of our travel influencers do paid posts, so I would need a small budget to pay them as well. This is the lowest I think I can go without being out of pocket for all of our expenses.
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